TV Commercials
While redheads are very rare, if you were only going by TV commercials, you might think that they’re more common than they actually are. A report done by Upstream Analysis in 2014 found that at least 30% of commercials aired on TV during prime time have at least one redhead featured in them. CBS even holds a record for including a redhead in a commercial every 106 seconds. That’s a lot of red hair!
Less Than 2%
So just how rare are redheads? Well, studies have shown that just 1-2% of the population are born with natural red hair, which is a shockingly small amount of the world’s population. Redheads are more commonly found in Western Europe, with Scotland having the highest number of redheads, with 13% of its population having red hair. About 10% of Ireland’s population is naturally red haired, and in the United States that number stands at 2%.